No Logo: Brands, Globalization & Resistance
www.mediaed.org Featuring Naomi Klein. In the age of the marque, logos are everywhere. But why do some of the world's best-known brands find ...
I also shortage to know a bunch of different brands of permanent markers there are. Like sharpie, BIC, etc.
Here's one more: Crayola.
Brands Need to Stop Trying to Play Hero|
Did you ever be aware that you're not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the vitality of helping brands with positioning. One of the biggest mistakes brands make in storytelling is to play the role
VW Picks Former Audi R&D Boss To Run Bentley, Bugatti Brands|
VW Picks Former Audi R&D Boss To Run Bentley, Bugatti BrandsVolkswagen has appointed Audi's former circumstance chief to take the reins at Bentley and Bugatti, the third top management change at the two ultra-luxury auto brands in by the skin of one's teeth over three years. Wolfgang Duerheimer, sacked as Audi's R&D boss last June and more »
Is US Airways' porn photo the worst of Twitter gaffes?|
ABC NewsIs US Airways' porn photo the worst of Tizzy gaffes?Corporate America embraces social media as a way to get the attention of consumers in an ever-more crowded digital duration. But those clever or hastily tweeted promotions also can create problems for a brand. Just ask US Airways, the latest corporation US Airways, dominant brands make big mistakes on TwitterUS Airway's Tweet Takes a Hard Pier & Other Social Media Newsall 333 news articles »
GM's focus on brands pays off amid recall scandal|
AutoSpies.comGM's sharply defined unclear on brands pays off amid recall scandalCadillac luxury car sales show no signs of decline in the thick of the auto maker's ongoing ignition switch recall, suggesting Universal Motors Co.'s biggest automotive brands may be sidestepping most of the recall fallout, a GM executive said. "This is the approving GM's Focus on Brands Pays Off Amid Recall ControversyNew Buyers, Regulations Breaking Old Acutance of Luxury, Execs SayExecutive: GM recall crisis not hurting Cadillac image, salesall 8 information articles »
Study finds some cigarette brands have 15 times as much tar as others|
Levels of tar in some brands of tobacco are up to 15 times higher than in others, according to laboratory tests quoted by the Consumer Panel yesterday. Tests on 84 cigarette brands found them all to be within the legal limit of 17 mg of tar per
Is Super Chix The Answer for Yum! Brands?|
Chick-fil-A was the top-selling chicken control in the U.S. last year with $5 billion in sales to KFC's $4.22 billion. The news is certainly a unfulfilment for Yum! Brands (NYSE: YUM ) . Besides Chick-fil-A, KFC also has to deal with Popeyes Louisiana KFC, other chains sell more chicken as beef, pork prices soarall 2 information articles »
Breaking up with Facebook: Where are brands and young users going?|
Hurried CompanyEat24 is one of the many brands reevaluating its relationship with Facebook as the site continues to make changes to the algorithm that affects consistent reach. According to a study by ad agency Ogilvy, as of 2012, Facebook limited the primary reach of The Social Media Frequency Guide: How Often To Post To Facebook, Twitter The governmental of social media marketing in 5 chartsThe Next Big Social Network Does Not Existall 55 scandal articles »
Bigger, better brands|
Lonsdale is not regularly mentioned in the same breath as Gucci or Burberry. But a few years ago, Sports Direct's worst-known brand faced a threat similar to that encountered by the Italian fashion quarters in the 1980s, when its logo was devalued by and more »