News — Stories

Orders of This Bathroom Essential Are Up 1,310%

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Over the last few weeks, we’ve seen sales of paint and wallpaper spike; being stuck at home means you can finally tackle that project you’ve been putting off. But what about ways to pass the time that don’t involve a mini renovation? ShopStyle recently pulled data from its network of shoppers—and it turns out, the best-selling items all have one thing in common: They’re all various tactics people rely on to unwind. No paintbrush required.  For example, bakeware sales are up 311 percent, while clicks on drinkware are up by 167 percent. Bath towels have seen a 1,310 percent jump;...

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Maude Founder Éva Goicochea Has a Pajama Problem

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We spend a third of our lives asleep—that means our bedroom is the most lived-in space in our homes. It’s the room where we start and end our days, and that’s why the rituals that happen there are extra-important. In The Wind Down, we’ll be exploring the nighttime routines of people we admire and taking their advice to make the moments just before bed feel our best. Long before she goes to sleep, Éva Goicochea spends her day thinking of her bedroom. It’s pretty much her job: As founder and CEO of Maude, she aims to redefine modern intimacy with...

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